Spanish Language CEO Bootcamp
Sessions
Una vez finalizada la serie de seminarios web Bootcamp, cada participante recibirá una sesión individual gratuita de 2 horas con el consultor de Life Asset de su elección
Financieros y Contables
Durante esta sesión, cubriremos los conceptos básicos de la administración financiera de pequeñas empresas, los estados financieros necesarios para administrar su negocio, el lenguaje contable que incluye débitos y créditos, la preparación del balance general y el estado de pérdidas y ganancias, y el análisis de flujo de efectivo y el punto de equilibrio. Cubierto los temas adicionales incluyen procedimientos básicos de contabilidad, implicaciones fiscales de su negocio, así como buenas prácticas comerciales.
Comprensión de los informes financieros
Durante esta sesión, discutiremos y usaremos fórmulas importantes como precio de venta, precio de costo, precio marcado, ganancias, pérdidas y descuentos. Además, aprenderemos a calcular las proyecciones comerciales, las proyecciones de flujo de caja y otros informes financieros.
Financial Projections for your Business
Durante esta sesión, aprenderemos cómo hacer proyecciones financieras para su negocio. Discutiremos cómo las proyecciones muestran a los banqueros e inversionistas cómo pagará los préstamos y qué piensa hacer con fondos adicionales para crecer. Como parte de esta sesión, repasaremos los conceptos más importantes del crédito, que incluyen: la importancia del crédito, qué información crea un puntaje crediticio, cómo mejorarlo y la mejor estrategia para pagar la deuda de la tarjeta de crédito.
Medios de comunicación social y marketing
Durante esta sesión, discutiremos cómo las redes sociales pueden ayudar a aumentar las ventas de su producto o servicio. Repasaremos los conocimientos básicos para aprovechar el increíble alcance de marketing que ofrecen las redes sociales. Esta sesión está diseñada para mostrarle cómo utilizar el marketing de redes sociales para hacer crecer su negocio. Se cubrirá Facebook, Instagram, Pinterest, LinkedIn, Youtube.
Speakers
Angela Neira | Director of Small Business Lending, Life Asset
Ms. Angela Neira has empowered more than 3,000 small business owners in the Washington metropolitan area and has helped to create more than 400 businesses of which at least 98 percent are still open and thriving in our community.
Originally from Bogota, Colombia, Ms. Neira obtained her bachelor’s degree in Business Administration from the Universidad Externado de Colombia and earned her master’s degree in Project Management from the American Intercontinental University.
In Colombia, Ms. Neira had the opportunity to work in the financial sector with different banks and with multinational Microsoft, where she was in charge of one of the customer service teams.
11 years ago, Ms. Neira immigrated to the U.S. and began working with financial entities. She quickly realized that Latin communities were sorely lacking financial education. As she began her job search in the U.S., Ms. Neira focused on jobs that permitted her to educate the Latin population and develop the financial futures of working families.
Ms. Neira began working as a portfolio manager for the Latino Economic Development Center (LEDC) and was promoted to the position of small business manager for Maryland. In this role, her responsibilities included consulting and providing training to small business owners in the area. Thanks to these positions, for five years she was able to support and guide many small business owners in the start-up process and ongoing operations management.
After this experience, Ms. Neira had the opportunity to become involved with Ana G. Mendez University as its operations manager. This experience allowed her to view the Latin community from a different angle. She decided to return to the non-profit sector and continue her passion of helping immigrant small business owners achieve their dreams.
Currently, Ms. Neira is working with Life Asset as Director of Small Business Lending. She continues her work with immigrant small business owners. A great majority of her clients are women business owners. This position has allowed her to continue developing two important areas of economic development--technical assistance and microcredit analysis for small businesses"
In addition, Ms. Neira works as an instructor for the Small Business Program at Carlos Rosario Charter School DC, where more than 250 entrepreneurs have graduated.
Diana Avellaneda | Accountant
Diana Avellaneda brings more than 25 years of experience to the DMV community, working in the field of finance in areas such as cash management, accounting, and investments, being head of different departments in institutions including Citibank and Santander Bank. In her last role as Program Manager of the Lending Department, at LEDC Diana was responsible for the management, administration and accounting of LEDC’s portfolio which has reached $4 million and more than 400 clients. LEDC allowed her to gain experience in technical assistance for Entrepreneurs.
She is passionate about economic and financial development of the community and helping others to improve their lives, so she decided to form his own company and in 2017, along with other three professionals she funded DAPA multiservice Advisors, LLC
Her commitment to the community and the conviction that education is the key to be able to succeed in this country are always present, she works as volunteer with organizations such as El poder de ser Mujer, Life asset and The Carlos Rosario school, where she helps new entrepreneurs and existing business with accounting and Quickbooks classes.
She is a native of Colombia where she earned a BBA in Accounting and finance.
She has been living in United States since 2005 where she also earned her BBA in Business Administration with a specialization in Management and recently her MBA in Accounting.
Myriam Figueroa | Social Media and Marketing Expert
Originally, from Argentina, Ms. Figueroa obtained her bachelor’s degree in Marketing and Graphic Design. She brings more than 10 years of experience in Digital Marketing
She is the developer of multiple communications platforms for the organization El Poder de Ser Mujer and more than 150 small businesses around the DMV.
Through her classes, workshops and webinar Myriam has built the capacity of small business leaders in the Washington DC area for the past six years using social media and marketing tools to increase their confident and promote their businesses.