Brand Strategy

At the end of this class, retailers will be able to clearly define their target customer, their brand's positioning in their market and what defines their brand, to ensure their communication, product mix, and visuals are aligned and cohesive. Session topics include: •

• Defining your target customer and how this person changed since the pandemic

• Determining at least 3 problems + 3 solutions for each problem

• Your competition and what makes you different

• Current sales channels

• Defining your brand style, design aesthetic and your brand’s 5 core values

• The types of content that work best to highlight these values

• How to ensure your employees share these same values

• The impact of COVID-19 on your brand strategy moving forward